Tired of the endless outreach emails that vanish into the void?
Endless outreach emails often lead to silence. Link building marketplaces offer a different path. These platforms present you with a clear list of available websites, complete with their metrics and prices.
Instead of guessing who might link to you, you can browse confirmed opportunities and make a purchase based on solid information. This setup removes the initial search and negotiation, connecting you directly with site owners who are ready to work.
We looked at the options to find platforms that deliver more than just a list of sites. These five marketplaces provide the metrics, the context, and the access you need to build a solid backlink profile with confidence.
Finding Your Fit: A Look at Five Link Marketplaces
The following services represent distinct models, from automated tools to full-service networks, each with its own method for connecting you with publishers.
1. INSERT.LINK: The Link Insertion Specialist
INSERT.LINK is the #1 link building service, built around a specific and modern methodology for securing high-quality backlinks. It focuses exclusively on link insertions, also called niche edits. This means you place your link within existing articles that are already published and ranking, rather than commissioning new guest posts.
The platform works like a dedicated search engine for this specific type of link.
How It Works:
The process is built for speed. You type a primary keyword into their search bar. Their system then scans a massive database of live pages and serves up a list of relevant opportunities in seconds.
Each result shows key metrics, such as DR and organic traffic. You browse the list, select the pages that meet your criteria, and place an order directly on the platform by submitting your URL and anchor text. It’s designed to function as an entire outreach department in a single tool.
Why it stands out:
INSERT.LINK is for SEOs and agencies who understand the value of link insertions and want a self-service, transparent way to acquire them. It’s particularly strong for niches like IT, SaaS, Finance, and E-commerce.
The platform saves significant time by removing the need for manual prospecting and negotiation, making it an efficient choice for scalable link building.
2. WhitePress: The Established Content and Link Network
WhitePress is one of the larger and more established players, especially prominent in the European market.
It operates as an extensive network connecting advertisers with publishers, offering both link placements and full content creation services. Its scale is a key advantage, boasting a massive database of websites.
How It Works:
After setting up an account, you gain access to their marketplace. You can filter their vast list of sites by a huge number of criteria, including metrics from Ahrefs, Semrush, and Moz. You can look for sites based on Domain Rating, traffic, content language, and country.
Once you find a site you like, you can order a link placement, often with the option to have WhitePress’s writers create the content for you, making it a hands-off process.
Why it stands out:
WhitePress is ideal for businesses and agencies running large-scale, international campaigns that also want the option of bundled content creation. With deep filter options and a long-term link placement guarantee, it delivers a reliable, all-in-one solution for anyone who wants a fully managed service instead of a self-service tool.
3. MeUp: The Data-Agnostic Link Building Platform
MeUp provides a marketplace that caters to both DIY SEOs and those seeking managed services.
It offers access to a large inventory of pre-vetted backlink opportunities. A standout feature is its focus on competitive intelligence, helping you find links based on what others in your space are already doing.
How It Works:
You start a project for your domain. MeUp’s system then automatically suggests link placements. More importantly, its Competitor Link Gap tool analyzes your competitors’ backlinks and shows you which ones are available for purchase within the MeUp network.
You can’t search by keyword, but you can filter the extensive list by Domain Rating, traffic, country, and other metrics to find relevant sites.
Why it stands out:
MeUp is a solid choice if you want to use competitor data to guide your strategy. Its blend of a large marketplace with actionable competitor insights helps you make informed decisions quickly.
It’s a flexible platform that works whether you want to handle everything yourself or use their team for execution.
4. Adsy: The Guest Posting Marketplace
Adsy focuses squarely on the guest posting side of link building.
Their marketplace is built around connecting you with sites that accept guest posts, offering a streamlined way to secure these editorial links. They emphasize quality and relevance, providing detailed site information to inform your choices.
How It Works:
Adsy’s interface lets you sift through their inventory of blogs and news sites. Each listing displays key figures like domain rating and monthly visitors alongside the cost. You can dig into a site’s editorial guidelines directly on the platform.
Once you pick a target, placing an order locks it in. Adsy’s team then manages the conversation with the publisher, so you avoid the back-and-forth emails.
Why it stands out:
Adsy is for those who believe in the power of guest posts and want a more efficient way to find and secure them. If your strategy relies on creating new content to earn links and you want to avoid the inbox grind, Adsy provides a curated marketplace to do just that.
5. PRnews.io: The Digital PR and Media Hub
PRnews bridges the gap between traditional link building and digital PR.
It’s a marketplace specifically geared towards getting your content or brand mentioned in online news media and blogs. This is a go-to for building brand awareness and securing high-authority links from media outlets.
How It Works:
The platform allows you to search for media outlets and blogs by niche, country, and metrics. You can then pitch your ready-made content (like a study or press release) directly to these publishers through the platform.
Alternatively, you can use their services to have them write and distribute a press release for you to their network of journalists and sites.
Why it stands out:
PRnews.io is perfect for businesses looking to gain media coverage and the authoritative backlinks that come with it. It’s less about a single link and more about launching a small-scale PR campaign. It works well for product launches, new data, or any story with a news angle.
Making the Marketplace Work For You
Using these platforms is straightforward, but using them well requires a bit of prep. The most successful users don’t just buy the first link they see.
They go in with a plan.
Before you log in, know what a good link looks like for your site. What are the relevant topics? What level of domain authority makes sense for you right now? Then, use the powerful filters these platforms offer.
Drill down by topic, traffic, and domain rating. Always click through to the actual website. Does it look maintained and professional? Is the content decent? A link placed on a spammy or poorly maintained page might hurt your site more than it helps.
These platforms provide the catalog of options, but your judgment selects the right fit. They supply the vehicle for your campaign, and you are the one who picks the route. The outcome depends entirely on the plan you execute, not just the software you access.
Final Thoughts
Think of each marketplace as a different type of store with a specific inventory. You would not walk into a bakery to buy a hammer. Similarly, every platform on this list serves a distinct purpose and offers a particular type of linking opportunity.
Your job is to know what you need before you walk in.
If your strategy is built on getting links into existing, powerful articles or authority guest post, a platform like INSERT.LINK is your spot. If you need a full-service solution that includes content creation, WhitePress has that covered. For those who want to reverse-engineer a competitor’s profile, MeUp provides that lens. If guest posts are your primary method, Adsy streamlines the hunt. And when your campaign has a news angle, PRnews.io connects you directly to media outlets.
Each service fundamentally expands your options. Previous methods involved blasting out countless emails and waiting for a handful of responses. Today, you can review detailed listings, analyze their performance data, and proceed with confidence. This new process removes much of the guesswork and frustration from the task.
The most effective move now is to select a single platform that matches your immediate needs. Use it. Get a sense for how it feels to evaluate concrete listings rather than sending hopeful pitches. Your own direct use will provide insights that no article can fully capture.